Back in March of 2005, I started. Just what at the time? Not real sure. It was the beginning of 10,000 baby steps that continues to this day. Over fifteen years later, I haven’t yet matured into adult strides, i.e. grown-up thinking about my business. My attitude is still childish, – like opening up a Christmas present every time I unlock the door to my concession trailer or slide the window wide open to greet a customer. Every day is new. Fresh. Exciting. Record sales or rainy, blah days, I’m ok. Five-thousand, five-hundred days flipped over on the calendar since diving in this unknown pool of figuring out how to stay financially afloat, I’m ok.
In this type of business – as in all I suspect – a re-investment of capital is necessary to grow. What’s left over after the bills are paid (not including our own paychecks early on) goes right back in for development, research, new(er) equipment, advertising, employee benefits/incentives, etc … all the stuff to help urge our businesses along. As owners, we have to stay positive. We must never lose our energy, drive, or focus. These are the intrinsic qualities fueling the engine. Cliche? Absolutely! True? Most assuredly.
Since that day in 2005, I lost a lot of money. Two failed restaurants within two years, a depleted savings, and lessons I didn’t want to learn but needed to. Everything was right at the start, however, I sucked at picking locations. Sucked. “If You Renovate It, They Will Come”, right? Shoeless Joe … you there? Purchased equipment sat lonely with me as cars swooned by at the second location, and people hastily walked by at the first. My recipes were (and continue to be) tasty, customer service is “me”, and cleanliness exemplary. I knew what I sucked at and had to admit it: location.
Everything else being fine, why not go mobile? Go to the customer. Problem fixed. Enter small cart #1. Then cart #2 shown above. Then the trailer seen far right … fifteen years later. A van, one commercial kitchen, two carts, one trailer … and one guy who is still pretty excited about his business.
Why these words a day before Thanksgiving, 2020, from a simple hotdawg selling, piano-playing, blog-writing, strangely strange fellow? Because, I’ve learned being thankful is a process, an evolutionary operation, with baby steps under foot. In the business of simply being you, be thankful for all the little things along the way contributing to your magnificent self.
I could list all the crappy stuff – even today – that isn’t right in my business. But, that’s today and all of it will right itself sometime soon. None of it has to do much with the pandemic shut-downs or customers not willing to be out. Heck, I live in an area where a larger than normal number of people don’t mask or social distance anyway. Our numbers are going up. Period. Whether you’re a believer in the science or not, the local hospital is experiencing an increase in cases and inpatient admittances. Too many haven’t been willing to take the necessary baby steps since March. But, I digress.
-My thankfulness comes in the form of each 4316-9. That is the current number on my sales book today. Every customer is a baby step. Without them, I don’t survive as a business.
-My thankfulness is for each supplier of the goods I provide. I can’t process hotdawgs, sausage, steaks, or chicken. The rolls nestled around these juicy delicacies don’t just appear in my hands, either.
-My thankfulness is extended toward all the landlords who rent spaces to me so I can be open. They are my lifeblood. Customers and suppliers are not relevant if I can’t set up anywhere.
-My thankfulness wraps around money provided to me in the form of credit and financial services offered through the local banks. Personal service and help when needed has been so valuable.
-My thankfulness to all the local businesses who have allowed me to set up and serve lunch to their employees on site. Word of mouth through these lunches has been a tremendous asset.
-And, finally, thanks to all my family and friends who’ve stepped in to help over the years in many different ways. You know where I am. You know how things are. You’ve been there for every baby step.
Everyone above is so important. Investing in them is as important as placing one dollar in a new refrigerator, ad campaign, or employee’s IRA. They are the process of my being thankful. I’ve evolved – in no small part – with the help of their support and encouragement in spite of my stubborn nature and crazy ideas.
Find those people in your life that have been part of your thankful process. You’re magnificent today because they were there for you – maybe when you didn’t even know. In those silent moments you felt encouraged, they sat away thinking of you. That amazing business phone call you didn’t expect? That was their referral. A customer stopped by because they heard … through the proverbial grapevine ….? Find them. Thank them. All.
Some friends, as they look over silly FB memes of mine … listen to goofy jokes, or my pontificating about political punditry so ever-present in our world today, assume I haven’t matured at all. I proudly wear this jacket emblazoned with young, fancifully unsophisticated lettering embroidered on my soul. It is because of who I am, I can appreciate where I’ve been and what the future looks like as it evolves.
So, tomorrow is a weird 2020 Thanksgiving holiday, but it doesn’t have to be. Stay socially distanced and masked if that’s what you feel is necessary. I am. That’s me.
The day isn’t weird at all if you take a minute, or a baby-second’s time, to ask yourself a simple question: “Who, in this process I call my life, has been there for me?”.
The answer(s) may not be sitting across from you – especially this year – but I guarantee they are thinking about you. They always are because of who they’ve evolved to be: folks who want you to be the very best you can be – even if you’re not real sure what that is when you open a business and have no idea what lies ahead. It may be 10,000 baby steps or more, so be open to anything.